Nouvie Celebrates Toby Sowery's Podium Finish at Road America

This weekend marked another exciting milestone for the Nouvie family as our partner, Toby Sowery, helped drive the #04 CrowdStrike Racing by APR ORECA, alongside George Kurtz and Alex Quinn, to an impressive second-place finish at Road America, allowing the team to maintain its championship lead.

Congratulations to Toby and the entire CrowdStrike Racing by APR team on an outstanding performance. Competing at the highest level demands precision, resilience, and relentless focus, qualities we admire and are proud to celebrate alongside Toby.

At Nouvie, we've always believed that how we celebrate matters just as much as what we're celebrating.

As elite athletes continue to prioritize recovery, mental clarity, and overall wellness, we're seeing a broader cultural shift. The moments after the finish line, the championship win, or the milestone achievement are still worth raising a glass. They're simply being celebrated with greater intention.

That's why Nouvie starts with exceptional wine and gently removes only the alcohol, creating a premium sparkling wine experience that's remarkably true to wine while remaining low in sugar and calories. It's crafted for people who never want to choose between feeling their best and celebrating life's biggest moments.

Our partnership with Toby Sowery is about far more than motorsports. It's rooted in a shared belief that excellence extends beyond competition. It lives in the choices we make every day, from performance and recovery to how we connect with others after the race is over.

That belief has extended into other defining moments in sport. Following the Major League Rugby Championship, Nouvie was proudly served during the championship podium celebration and later in the team's locker room celebration, giving players the opportunity to raise a glass with a premium non-alcoholic wine. It was a powerful reminder that celebrating extraordinary achievements doesn't have to come at the expense of tomorrow's performance.

These moments are exactly where Nouvie feels most at home, at the intersection of wellness, hospitality, and culture. From the podium to the locker room, from award-winning restaurants and luxury hotels to intimate celebrations with friends, we're helping redefine what it means to raise a glass. We believe every meaningful moment deserves an exceptional wine, regardless of whether alcohol is part of the occasion.

The future of celebration is evolving. As athletes, hospitality leaders, and consumers embrace more intentional lifestyles, premium non-alcoholic beverages are becoming an essential part of the experiences that bring people together. We're proud to be part of that movement and grateful to collaborate with partners like Toby Sowery who are helping shape the future of high-performance culture.

Congratulations again to Toby Sowery, George Kurtz, Alex Quinn, and the entire CrowdStrike Racing by APR team on an incredible result at Road America. We'll be cheering them on throughout the rest of the championship season.

Here's to pushing boundaries, celebrating intentionally, and proving that high performance deserves an exceptional glass to raise afterward.

Ready to Raise a Better Glass?

Whether you're celebrating a podium finish, a personal milestone, or simply the end of a great day, Nouvie lets you enjoy the ritual of exceptional wine without compromise.

Shop Nouvie today and enjoy 10% off your first order with code: FIRSTSIP.

Here's to celebrating every meaningful moment, intentionally.