Nouvie Featured on WGN’s Noon Business Lunch
Photo by: Erin Stefanik Photography
Last week, Nouvie co-founders Faith Anderson (CEO) and Fiona McEntee (COO) joined John Williams on Noon Business Lunch to talk about the journey behind Nouvie and the growing movement toward thoughtful, non-alcoholic options that do not compromise on taste or experience.
The conversation offered listeners an inside look at how Nouvie came to life, how non-alcoholic wine is made, and why creating a high-quality NA sparkling wine mattered so deeply to us.
From an Idea to a Purpose-Driven Brand
During the segment, Faith and Fiona shared how Nouvie began, not as a trend play, but from a personal desire for something better. They wanted a non-alcoholic option that still felt celebratory, intentional, and rooted in the ritual of sparkling wine. That idea became the foundation for Nouvie, a drink designed for people who love wine but do not always want alcohol.
How Nouvie Is Made
A key part of the discussion focused on the process behind Nouvie. Faith and Fiona explained how our Spanish sparkling wine is carefully dealcoholized to preserve flavor, structure, and aroma, ensuring that what is left in the glass still tastes like wine and not a substitute for it.
For us, quality is non-negotiable. From sourcing grapes to refining the final product, every step is about honoring the experience of sparkling wine while offering a non-alcoholic option that stands on its own.
Why Taste Matters in Non-Alcoholic Wine
One of the biggest gaps in the non-alcoholic space is taste, and that is something we talked openly about on air. Too often, NA options are treated as an afterthought. Nouvie was built to challenge that assumption.
Our goal has always been simple. Create a non-alcoholic sparkling wine that people genuinely enjoy drinking, whether or not alcohol is part of their lifestyle.
Growing Thoughtfully
Faith and Fiona also shared how operations are progressing as Nouvie continues to grow. From production and distribution to partnerships and community engagement, the focus has been on scaling intentionally while staying true to our values.
The response so far has been incredibly encouraging. We have heard from people who have been waiting for an NA wine that feels elevated, inclusive, and worth pouring at the table.
Where to Find Nouvie
Listeners also learned where they can find Nouvie, both online and through select retail and hospitality partners. We are proud to see Nouvie served in spaces that value quality and thoughtful beverage programs, including Bottles Up, Bottles and Cans (Northcenter), The Dearborn, The Gage, Stetsons at the Hyatt Regency Chicago, and Somerset at the Viceroy Hotel.
A Love Letter to Sparkling Wine
At its core, Nouvie is a love letter to people who love sparkling wine, the ritual, the flavor, the moment, and want an option that fits their lives without compromise. Whether it is a celebration, a quiet evening, or simply choosing something different, Nouvie is about making space for everyone at the table.
You can listen to the full segment from our appearance on WGN Radio here:
https://wgnradio.com/business-lunch/noon-business-lunch-1-30-26-fed-chair-pick-tax-refunds-financial-literacy-nouvie-na-sparkling-wine/
We are grateful for the opportunity to share our story and for everyone who continues to support Nouvie as we grow.
