Nouvie Selected for the 1871 FoodTech Innovation Lab

We’re proud to share an exciting milestone for Nouvie.

Nouvie has been selected to participate in the 1871 FoodTech Innovation Lab, one of the most influential startup ecosystems in the country and a key driver of Chicago’s innovation economy.

This recognition is meaningful for us. It reflects not only the progress we have made, but also the growing momentum behind a shift in how people experience food, beverage, and celebration.

What the FoodTech Innovation Lab Represents

The FoodTech Innovation Lab brings together founders, corporate leaders, and investors who are shaping the future of food and beverage. It is designed to accelerate growth, foster collaboration, and create space for companies that are rethinking traditional categories.

Being part of this environment places Nouvie alongside forward thinking brands that are building what comes next.

Why This Matters for Nouvie

Nouvie was created with a simple but powerful idea. Celebration should not require compromise.

We saw a gap in the market for a non alcoholic wine that still delivers on taste, structure, and experience. Something that holds its place at the table and feels intentional in every setting.

Being selected for the FoodTech Innovation Lab reinforces that vision. It positions Nouvie within a broader movement that is redefining consumer expectations and expanding what is possible in the category.

We are not just participating in the non alcoholic space. We are helping shape it.

Building the Future of Celebration

The way people gather and connect is evolving.

Consumers are more mindful about what they drink and how it fits into their lifestyle. They are seeking options that align with how they want to feel while still honoring the experience of sharing a glass together.

Nouvie exists at that intersection. Through this opportunity, we will continue to expand how non alcoholic wine shows up in hospitality, deepen relationships across the industry, and explore new ways to integrate into dining, events, and everyday moments.

Rooted in Chicago

As a Chicago based brand, being part of this ecosystem carries added meaning.

1871 has long been a hub for builders, founders, and innovators. It represents the kind of energy and ambition that defines this city.

To be included in this community reinforces our belief that Nouvie belongs in the future of food and beverage.

What Comes Next

As we move through the program, we will continue to share what we are learning, who we are building with, and how Nouvie is evolving.

To everyone who has supported us so far, from our partners to our customers to our community, thank you.

We are building something bigger than wine.

We are building a new way to celebrate.

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